Bermuda Heart Foundation

iMedia Fly-In Interactive Project for the Public Good | Designed in Adobe Illustrator and Adobe After Effects

Bermuda Heart Foundation

iMedia Fly-In Interactive Project for the Public Good | Designed in Adobe Illustrator and Adobe After Effects

Overview

On January 2nd, 2020 I began my year with an adventure in a new location. With the Interactive Media class of Elon University, our winter term began with us flying out to different parts of the Caribbean and South America. Our team was thrilled to learn that our Fly-In was in Hamilton, Bermuda. We had an amazing time. We got to meet the locals of the island and truly was able to immerse ourselves in the culture. Part of their culture is the amazing foods and sugars that they intake in their daily diet.

We had the privilege of working with the Bermuda Heart Foundation to help spread prevention awareness. In Bermuda, my role as graphic designer was to rebrand their company image and every style within that encompasses their work. I created logos, animations, lower thirds for interviews, and site icons for the overall project. I learned a lot from my client, took direction, and executed the designs asked for. She loves it and now we have a fully functional rebranded website.

Here is the redesign of Bermuda Heart Foundation's logo, along with their Bermuda Jump Rope Federation, and animations for their organization.

Overview

On January 2nd, 2020 I began my year with an adventure in a new location. With the Interactive Media class of Elon University, our winter term began with us flying out to different parts of the Caribbean and South America. Our team was thrilled to learn that our Fly-In was in Hamilton, Bermuda. We had an amazing time. We got to meet the locals of the island and truly was able to immerse ourselves in the culture. Part of their culture is the amazing foods and sugars that they intake in their daily diet.

We had the privilege of working with the Bermuda Heart Foundation to help spread prevention awareness. In Bermuda, my role as graphic designer was to rebrand their company image and every style within that encompasses their work. I created logos, animations, lower thirds for interviews, and site icons for the overall project. I learned a lot from my client, took direction, and executed the designs asked for. She loves it and now we have a fully functional rebranded website.

Here is the redesign of Bermuda Heart Foundation's logo, along with their Bermuda Jump Rope Federation, and animations for their organization.

Bermuda Heart Foundation Sketches

Bermuda Heart Foundation Sketches

Persona

A document created to capture the essence of the average make up artist seen on instagram or youtube.

This persona was developed by research of the accounts of young entrepreneurs on Instagram trying to grow in followers, clients, and likes. Ultimately everyone's goal for their brand is money, and the only way to achieve that is by honing their skills in on an app that can display their worth to society.

Style Guide

A design created for a make up application with the scope of young entrepreneurs through the lens of social media.

The color choices and fonts used display a sense of professionalism and tone of neutrality in make up. A man or woman can choose to use this app. Grey, Black, White, and a hint of Salmon pink show the essence of that

Sketches

concepts and wire-framing of the UI and UX based on research of other make up apps, what they do the best and what they do the worst. This led to the final product

Forward Friendly

CAPSTONE PROJECT

Overview

The purpose of Forward Friendly is to encourage the knowledge of fashion sustainability. This is an interactive educational website that offers a fun way to learn how to save the environment and enjoy fashion.

A consumer has the power to open new routes for purchasing items based on how we decide to wear, buy, and use fashion. The consumer alone has so much control, and with that comes responsibility. Forward Friendly is a platform to allow you to start the journey of becoming environmentally conscious about the things we see as “fashion”. This site is educational to support the environmentally conscious but is targeted to 16 – 35 year-olds who are our everyday consumers in-store and online with the power to control our environmental climate.

Altogether, Forward Friendly offers an interactive quiz, animations, visual storytelling, and tips to explain why the consumer should aim to learn more about how to be fashion-conscious. It is Forward Friendly’s mission for the user to become fashion-forward and environmentally friendly.

Softwares Used

Adobe Illustrator
Adobe After Effects
Ceros
Wix
Tableau and R Studio

Project Summary

To read more about how this project was conducted from start to finish, here is the official Project summary that details my schedule, research, and planning of Forward Friendly.

Website: Final Deliverable

Interact with the website here to learn more about fashion sustainability and immerse yourself in the project!

https://www.forwardfriendly.com

open project summary

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Logo Design

Style Guide

Site Map

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Animations/ Motion Graphics

the

process

wireframe planning

wireframe planning

wireframe planning

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