M. U. A





A document created to capture the essence of the average make-up artist seen on Instagram or Youtube. 


This persona was developed by the research of the accounts of young entrepreneurs on Instagram trying to grow in followers, clients, and likes. Ultimately everyone's goal for their brand is money, and the only way to achieve that is by honing their skills in an app that can display their worth to society.


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   Style Guide 

A design created for a make up application with the scope of young entrepreneurs through the lens of social media. 


The color choices and fonts used display a sense  of professionalism and tone of neutrality in make up. A man or woman can choose to use this app. Grey, Black, White, and a hint of Salmon pink show the essence of that.

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Here are the concepts and wire-framing of the UI and UX based on the research of other makeup apps, what they do the best, and what they do the worst. This led to the final product: