The Polar Movement
SOCIAL MEDIA CAMPAIGN
A campaign created for The POLAR Movement's winter collection called VISIONS. The line was launched on February 1st at the beginning of Black History Month, honoring all historic figures that led a visionary path for others to follow.
Alongside with the Visionary social media campaign on Twitter and Instagram, the line itself needed promotion, so here are a couple of motion graphics for the launch and promotion of the VISIONS line.
A simplistic athleisure jersey for The Polar Movement with the words printed: "Virtuous Intellectuals Improving Systems N' Society". This is an acronym for visions which carries out throughout the entire line.
A black form-fitting bodysuit that is versatile to wear that allows the female to feel great and embody what it means to be a visionary.
A black denim jean jacket that strongly brands the winter VISIONS line and The Polar Movement. Worn by DC rapper Big Flock.
These sweatsuits were created for luxury loungewear and style. Matching sweatsuits come in grey and black.